Value

Value Leadership explores the dynamics that are required to prepare the foundation for value creation, understand the essence of value from both the customer’s and competitive viewpoints, build the system to produce and improve high value and create the metrics required to assure that value is delivered at a level that exceeds other competitive forces.

It uses the emerging tools of strategic quality planning and deployment and organizational alignment to build the proper foundation. Such techniques as the voice of the customer, quality function deployment and cross functional design are used to understand and produce value from the perspective of the customer. Lean production techniques, quality tools and value metrics are combined to continuously improve value at a rate that exceeds competitors. These elements combined with traditional financial, marketing and operational measures form the basis of a control panel. The control panel continuously correlates the relationship among these variables combined with other internal and external information to provide leadership support, decision analysis and continuous lessons learned.

The power behind Value Leadership and its uniqueness is the blending of traditional and proven leadership principles with today’s technology to replace much of the outdated scientific management practices of the industrial age. In the industrial age, basic leadership was largely ignored in favor of power and control over people and systems. This resulted in huge and efficient production systems with little flexibility which required long cycle times to change. In the emerging information age, time based competition and flexibility are mandatory for survival. The solution is a return to leadership basics such as the continuous development of individual competency coupled with the power of teamwork to produce lean, agile, adaptable and speedy organizations. Today, it is not primarily capital that drives growth, it is the ability to synthesize data and information into knowledge at a rate that exceeds competitive forces.

Value Leadership introduces the concept of integrated leadership to explain the journey from industrial age management to information age leadership. Integrated leadership harmonizes planning, design, marketing, sales, production, operations and support into a cohesive system that connects highly efficient and effective processes together to produce high stakeholder value. Tomorrow’s cutting edge forerunners cannot look in their rearview mirror nor can they study a few key factors to steer their organizations to success; they must look at an increasing span of information that is consolidated with the intent of competitive advantage. Unpleasant results face those who believe they can cling to the past or ignore the power of correlated and synthesized information that exist in a well-led organization composed of value focused individuals and teams.